TechNavio today launched its report, Global Video Analytics Market 2011-2015, based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”The Global Video Analytics market is currently witnessing a growing demand for video analytics solutions incorporated with BI tools. These tools help organizations make better decisions by providing accurate, reliable, consistent, and easy-to-understand data in a useful format. When operational data is integrated with BI features, organizations can generate profits by aiming at profitable activities, increase sales by applying fact-based selling tools, enhance customer loyalty and retain customers by optimizing customer experience management, and predict future behavior of prospects and customers by using advanced analytic tools.”
According to the report, one of the major drivers is the increasing need of enterprises to develop competitive strategies. Video analytics solutions help enterprises conduct consumer analytics to identify and retain new consumers. This transforms raw marketing and customer data into useful information, and thus supports competitive strategies.
Further, the report reveals that the high cost of implementing video analytics solutions is one of the major challenges confronting this market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-video-analytics-market-2011-2015
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
Follow us on Twitter @ Technavio