TechNavio recognizes the following companies as the key players in the Global Ultrabook Market: Hewlett-Packard Co. (HP), Acer Inc., Lenovo Group Ltd., and ASUSTeK Computer Inc.
Commenting on the report, an analyst from TechNavio’s Hardware team said: ”Factors such as reduction in the prices of Ultrabook components and increase in the funding from Intel have helped in reducing the ASP of Ultrabooks. The reduction in the ASP will enable vendors to increase their customer base and profitability and will enable them to design and develop unique value propositions for their customers. Thus, reduction in the ASP of Ultrabooks is expected to be a major contributing factor for the growth of this market.”
According to the report, of the many drivers present in the market, the major driver is the increasing adoption of high performance Ultrabooks. Ultrabooks are equipped with ULV processors that enhance their performance, enable quick start, and provide longer battery life than the traditional notebooks.
Further, the report states that the major challenge that the Global Ultrabook market is facing is the high ASP of Ultrabooks. Since Ultrabooks are sold at high prices, their adoption among non-business customers is restraining the market growth.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Samsung Electronics Co. Ltd., Toshiba Corp., Dell Inc., Sony Corp., Fujitsu Ltd., Hasee Computer Co. Ltd., LG Electronics, Vizio Inc., and Wistron Corp.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-ultrabook-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Engineering market research, please visit https://www.technavio.com/hardware
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TechNavio Announces the Publication of its Research Report-Global Ultrabook Market 2012-2016
