TechNavio recognizes the following companies as the key players in the Global Smart TV Market: Samsung Electronics Co. Ltd., LG Electronics, Sony Corp., and Panasonic Corp.
Commenting on the report, an analyst from TechNavio’s team said: “The emergence of smart TV has led to the increasing number of collaborations between smart TV vendors and pay TV operators. These partnerships are proving to be mutually beneficial for both parties. Samsung and Microsoft Corp. have the highest number of collaborations worldwide; these two companies accounted for more than two-thirds of the total number of partnerships for smart TVs worldwide. In terms of geography, Europe has the largest number of such partnerships. As the market penetration for smart TVs increases, this trend is expected to drive the growth of the Global Smart TV market in the future years.”
According to the report, one of the major drivers in this market is the increased spending on consumer electronic goods by consumers. The increased spending by consumers on consumer electronic goods will tend to increase the growth prospects of the market.
Further, the report states that one of the key challenges in this market is the high cost of smart TVs. The high cost of smart TVs acts as a hindrance to its adoption among price-conscious consumers. Hence, the adoption of smart TVs is restricted to the affluent class of consumers, which form a very small part of the target market.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Apple Inc., Boxee Inc., Haier Group, Onida Electronics Pvt. Ltd., Koninklijke Philips N.V., Toshiba Corp., and Videocon Industries Ltd.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-smart-tv-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global Smart TV Market 2012-2016
