TechNavio today launched its report Global Sales and Marketing Analytics Market 2011-2015 based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”In order to remain competitive in the current business environment, enterprises need to develop stronger customer relationships. Therefore, the vendors in the Global Sales and Marketing Analytics market are developing systems that can interact with customers. These vendors are providing marketing analytics applications in various handheld and mobile devices. The sales and marketing teams are provided with these handheld devices, through which they can transfer any information related to customer purchases to the sales and marketing software located far from them. Such devices can also predict the future purchases of customers by using the monetary value of their current purchase history. Furthermore, the sales team uses mobile devices in order to analyze the sales opportunities among customers, and this is then utilized for lead management.”
According to the report, one of the major drivers is the increasing number of social media platforms. With a large number of consumers on social media platforms, enterprises need marketing analytics solutions to automatically track the performance of the marketing activities on these platforms. This helps enterprises in automatically managing a large amount of data at a time.
Further, the report discusses that the lack of awareness of the benefits of analytics on sales and marketing operations is negatively affecting the market share of analytics vendors, and this is one of the major challenges confronting the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-sales-and-marketing-analytics-ma…
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Global Sales and Marketing Analytics Market 2011-2015
