TechNavio today launched its report Global Real-time Bidding-based Ad Display Market 2012-2016 based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”Increasing demand for RTB-based direct display ad sales is one of the emerging trends in the Global Real-time Bidding-based Ad Display market. Several marketers demand access to a premium audience and therefore demand direct deals, where there is no requirement for advertising platforms to act as mediators. Currently, the direct share of the Display Ad segment in the Global RTB-based Ad Display market is very small, but the convenience of bidding is driving its popularity at a rapid pace. Using this method, marketers can deal directly with publishers and negotiate accordingly on their bidding inventory. This allows them to better attract their target audience. Moreover, publishers can gain control over the decision-making process regarding the placement of ads, unlike in traditional RTB-based advertising where the advertising platforms and networks are the decision makers.”
According to the report, the need for improved return on investment is one of the major drivers in the Global Real-time Bidding-based Ad Display market. Both publishers and advertisers benefit from RTB-based advertising. On the one hand, publishers can improve the number of visitors to their website and therefore have the opportunity of improving sales. On the other hand, advertisers can use RTB display ads as a means to improve the efficiency of marketing campaigns by targeting visitors that fit their customer profile in the best possible way. This increases the overall return on advertising spend. Therefore, RTB helps publishers, advertisers, and advertising agencies in maximizing their marketing return on investment.
Further, the report states that data leakage issues constitute one of the major challenges in the Global Real-time Bidding-based Ad Display market.
The report also includes a discussion of the key vendors operating in this market. The key vendors dominating this market space are AppNexus Inc., Google Inc., PubMatic Inc., and Rubicon Project. The other vendors mentioned in the report are Yahoo Right Media Exchange, OpenX Market, and Index Platform by Casale Media.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit TechNavio Announces the Publication of its Research Report – Global Public Cloud Market in Small and Medium-sized Businesses 2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Global Real-time Bidding-based Ad Display Market 2012-2016
