TechNavio recognizes the following companies as the key players in the Global Ready Meals Market: ConAgra Foods Inc., H.J. Heinz Co., and Nestlé SA,
Commenting on the report, an analyst from TechNavio’s team said: “The world is witnessing an increase in obesity-related diseases, such as heart disease and diabetes, and an increase in the aging population. People are increasingly realizing the importance of a healthy lifestyle and are opting for healthier products to fight such diseases. Therefore, companies have started focusing their marketing efforts on health and well-being products by installing displays in stores that will help health-conscious customers identify healthy foods. In addition, the increasing concern for health and well-being has also created the demand for ready meals that have been made with natural and organic ingredients. The packaging of ready meals is also expected to undergo a revolutionary change, and vendors are expected to shift their focus onto developing and using packaging that is eco-friendly and biodegradable. Therefore, the increasing concern for health and well-being among customers is another trend that is expected to impact the Global Ready Meals market during the forecast period. ”
According to the report, one of the main drivers in this market is increasing innovation in packaging. The increasing need to retain the vitamin content, the color, product quality, texture, taste, and shelf life of the products during the entire cycle, from production to consumption, has encouraged vendors to focus on innovating new packaging designs that retain the attributes of the final products. In addition, vendors have been working collaboratively with packaging manufacturers to stay competitive in the market.
Further, the report states that one such challenge is the intense competition among vendors. The Global Ready Meals market is a highly fragmented market with the presence of international and local vendors. Vendors are competing against each other with the help of marketing strategies, pricing strategies, and product offerings.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-ready-meals-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
Follow us on Twitter @ Technavio
TechNavio Announces the Publication of its Research Report -Global Ready Meals Market 2012 2016
