TechNavio today launched its report, Global Packaging Machinery Market 2012-2016, based on an in-depth analysis covering the APAC region, Western Europe, North America and the Rest of the World. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Engineering team said: ”The Global Packaging Machinery market is expected to grow at a steady rate during the forecast period. The market is highly fragmented with the presence of many international and regional vendors. Major players such as Graphic Packaging Holding Co., Coesia S.p.A., and Barry-Wehmiller Companies Inc. are trying to increase their market share. In order to access the untapped market, a number of mergers and acquisitions and strategic alliances are expected to take place in the market during the forecast period. Many large vendors and emerging contenders in the Global Packaging Machinery market are looking for mergers and acquisitions to enhance their market presence. Thus, the market players are creating alliances with regional, small, and large companies as a way to increase their market share. This also enhances their distribution channels and improves their market reach. Thus, mergers and acquisitions help companies remain competitive in the market, thereby consolidating the players in the market.”
According to the report, the increasing importance of packaging in the marketing mix is one of the major drivers in the Global Packaging Machinery market. Customers prefer to buy products with quality packaging. High-quality packaging of products leads to successful promotional campaigns because it attracts more customers than low-quality packaging of products. It has been observed that packaging plays an important role in the customer’s buying decision. Additionally, the packaging of products creates a brand identity for all types of product. Thus, products with quality packaging, especially food and beverages and pharmaceutical products, have high chances of being sold in the market.
Further, the report reveals that the need to comply with stringent government and environmental regulations is one of the major challenges for the Global Packaging Machinery market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-packaging-machinery-market-2012-…
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Engineering market research, please visit https://www.technavio.com/engineering-software
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TechNavio Announces the Publication of its Research Report – Global Packaging Machinery Market 2012-2016
