TechNavio recognizes the following companies as the key players in the Global Online Ad Spending Market: AOL Inc., Facebook Inc., Google Inc., Microsoft Corp., and Yahoo! Inc.
Commenting on the report, an analyst from TechNavio’s team said: “As a result of rapid digitalization, marketers have started using the online medium for branding their product offerings rather than waiting to receive a direct response. The advertising spend on branding through online mediums has been increasing in the past few years, mainly because of the increased adoption of broadband, smartphones, and tablets. There has been increased ad spending on branding through online mediums because companies have started realizing the opportunities online mediums bring to them in the form of consumer insights, which can be used for creating superior value propositions. Also, as a result of higher consumer-brand involvement in the online medium, companies get more consumer insights. Thus, the shift to brand advertising from direct response advertising is expected to have a positive impact on the Global Online Ad Spending market.”
According to the report, one of the main drivers in this market is the increase in spending on online advertising. With the rising number of internet users, various companies have channelized their ad budgets toward the online medium for better targeting and positioning.
Further, the report states that one of the key challenges in this market is the growing concerns of data security among consumers. Consumers are reluctant to share their personal information online or make online transactions because there is a risk of their personal data being shared by companies that could lead to a lack of privacy and in worse cases, fraudulent transactions. Moreover, consumers are unaware about how and when their information is being shared.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-online-ad-spending-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global Online Ad Spending Market 2012-2016
