TechNavio today launched its report, Global OEM Premium Audio Market 2011-2015, based on an in-depth analysis covering the North America, Europe, China, India and Brazil regions. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Automotive team said: ”The rapid growth of emerging economies offers huge growth potential for the Global Original Equipment Manufacturers (OEM) Premium Audio market. Despite the global economic slowdown, growth in the East Asia and Pacific regions, and in South Asia (particularly China and India), has been robust. This was majorly due to a massive fiscal stimulus package in China, and also because of India’s skillful macroeconomic management. In the coming years, while the overall growth in Brazil, Russia, India, and China (BRIC) countries is expected to soar, developed countries are expected to witness static or even declining sales. Increased competition and saturation in the global market have forced many global automotive firms to shift their focus to these regions for new growth avenues. This creates opportunities for various automotive products and solutions across emerging markets.”
According to the report, the rapid growth of vehicle production and sales across the globe has major implications on the growth of the Global OEM Premium Audio market. In particular, automobile production is expected to reach high levels in Asian and European countries in the coming years. For instance, automobile ownership in China is estimated to exceed massively by 2020. Similarly, automobile ownership in India is expected to increase in the coming years. Thus, as a result of the increase in automobile production and demand in emerging countries, the demand for automobile audio systems is expected to increase steadily in the coming years.
Further, the report reveals that technological obsolescence is currently one of the major challenges confronting the Global OEM Premium Audio market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-oem-premium-audio-market-2011-2015
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Automotive market research, please visit https://www.technavio.com/automotive
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