TechNavio recognizes the following companies as the key players in the Global Medical Nutrition Market: Abbott Laboratories Inc., B. Braun Melsungen AG, Baxter International Inc., Groupe Danone S.A., Mead Johnson Nutrition Co., and Nestle Group.
Commenting on the report, an analyst from TechNavio’s Healthcare team said: ”Vendors are leveraging their widespread distribution networks to increase their customer base. They are increasingly relying on online marketing and promotional activities to increase sales and brand equity. Through online marketing and promotional activities, more and more consumers are becoming aware of the positive health and nutrition benefits of probiotic products. Furthermore, online availability of medical nutrition products not only provides customers with easy access, but also helps vendors reduce their set-up, distribution, and operational costs. Thus, the increase in promotional activities by vendors is seen to have a positive impact on the Global Medical Nutrition market.”
According to the report, the steadily growing aging population worldwide, many of whom are in need of medical nutrition products to treat various diseases and conditions, is contributing to the growth of the market.
Further, the report states that one of the major challenges in this market is the unfavorable reimbursement regulations for medical nutrition products imposed by the government in various countries. The lack of standardization in reimbursement norms across the globe has rendered these products unaffordable to price-conscious consumers.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Fresenius Kabi AG, Dairy Crest Group plc, General Mills Inc., HiPP GmbH and Co. Vertrieb KG, Hospira Inc., Hain Celestial Group, Nature’s One, Otsuka Pharmaceutical Factory Inc., Perrigo Co.(PBM Nutrition), Pfizer Inc., Springfield Creamery Inc., and Terumo Medical Corp.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-medical-nutrition-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Engineering market research, please visit https://www.technavio.com/healthcare
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TechNavio Announces the Publication of its Research Report “ Global Medical Nutrition Market 2012-2016
