TechNavio recognizes the following companies as the key players in the Global IPTV Market: China Telecom Corp. Ltd., Verizon Communications Inc., AT&T Inc., Iliad SA, and France Telecom SA.
Commenting on the report, an analyst from TechNavio’s team said: “The increasing demand for IPTV-based converged services is a recent trend being witnessed in the market. TV service providers are increasingly offering converged services that include the features of the internet, telephony, and TV. Converged services enable the seamless interaction of existing services to create fresh VAS. Some examples include on-screen caller identification and the ability to handle telephonic calls using converged services. Further, IP-based services provide consumers with anytime-anywhere access to content on their TVs, desktops, and mobile phones. In addition, the service providers are increasingly focusing on providing seamless and high-quality services with the convergence of internet, telephony, and TV. Therefore, the increasing demand for IPTV-based converged services is expected to propel the growth of the Global IPTV market during the forecast period.”
According to the report, one of the main drivers in this market is the increasing adoption of IPTV in the APAC region. The IPTV operators in the APAC region are focusing on increasing their customer base and revenue through promotional campaigns and providing IPTV services with low installation costs. In addition, the significant penetration of broadband infrastructure and connectivity is also contributing to the growth of this market.
Further, the report states that despite the presence of several drivers, the growth of the Global IPTV market is curtailed by some serious challenges. One such challenge is the increasing competition from other pay-TV operators. With the increasing demand from subscribers for time-shifted viewing, TV operators are offering bundled services such as triple-play services to increase their revenue and improve their market position. This is hindering the growth of the IPTV operators in the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-iptv-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global IPTV Market 2012-2016
