TechNavio today launched its report Global GNSS Market 2012-2016 based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers™ understanding of the present and future landscape of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio™s Telecom team said: One of the major trends being witnessed in the Global navigation satellite system (GNSS) market is the increase in the replacement of PNDs with smartphones. The demand for personal navigation devices (PNDs), which was high initially, is currently declining as a result of their being gradually phased out by the increased usage of smartphones. Smartphones, particularly iPhones and those driven by Android, now have integrated mapping and navigation features. These features are not chargeable, which makes them more attractive to end-users. PNDs are currently still popular in North America and some parts of the EMEA region; however, the market penetration of smartphones with navigation capabilities is increasing rapidly and it is expected to overtake the penetration of PNDs even in these regions in the near future.
According to the report, the main factor that drives the demand for GNSSs is the increasing popularity of LBSs, which are information services used by advertising professionals to promote location-specific products and services. Location-based Services (LBSs) are highly beneficial not only to advertising professionals, who can efficiently promote their products and services, but also to the end-users of the products, who can reap the benefits of regional offers.
Further, the report discusses that one of the main challenges in the Global GNSS market is the reduced investment in the market as a result of the global recession.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-gnss-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Engineering market research, please visit https://www.technavio.com/telecom
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TechNavio Announces the Publication of its Research report – Global GNSS Market 2012-2016
