TechNavio recognizes the following companies as the key players in the Global GIS Market in the Retail Industry: MacDonald, Dettwiler and Associates Ltd. (MDA), Esri Inc., Hexagon AB, and Bentley Systems Inc.
Commenting on the report, an analyst from TechNavio’s team said: “The Global GIS market in the Retail industry is witnessing many retailers starting to adopt mobile-based GIS applications. Retailers need mobile-based GIS applications to increase the accuracy and efficiency of the GIS applications. Vendors offer GIS smartphone applications for retailers and other commercial enterprises. This allows retailers to access the demographic data without any time and location constraints. For instance, Esri, the key leading vendor in the Global GIS market, offers business analyst android applications for retailers.”
According to the report, the need to understand customer demographics and buying patterns is one of the major drivers in the market. Understanding customer demographics and buying patterns is an important aspect for the success of marketing activities that is useful in the Retail industry.
Further, the report states that the high initial investment is one of the major challenges in the market. Many SMEs and cost-driven companies are unable to adopt GIS technology because of the high initial investment.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are GE Energy, Autodesk, DigitalGlobal Inc., Pitney Bowes Software Inc., and Geosoft Inc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-gis-market-retail-industry-2012-…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
Follow us on Twitter @ Technavio
TechNavio Announces the Publication of its Research Report -Global GIS Market in the Retail Industry 2012-2016
