TechNavio recognizes the following companies as the key players in the Global Digital Marketing Software Market: IBM Corp., Oracle Corp., SAP AG, and Microsoft Corp.
Commenting on the report, an analyst from TechNavio’s team said: “The emergence of SaaS-based digital marketing solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructure. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for digital marketing offers a pay-per-use model, along with one-time set up fee for the software, maintenance, upgradation, and lifetime support. Hence, the Global Digital Marketing Software market is witnessing a trend where many vendors in the market have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, digital marketing solutions are becoming increasingly popular, as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to an increased adoption of SaaS-based solutions during the forecast period.”
According to the report, one of the major drivers in the market is the increasing focus on the digital media. In recent years, organizations are increasingly focusing on the digital media for marketing due to the high adoption of mobile devices, growing number of broadband connections, and the increasing time spent by users on the internet. Moreover, digital marketing has provided customers with the ease of making purchases without time or location constraints. Hence, companies are looking for solutions that can enhance their digital marketing capabilities and improve customer satisfaction, which is driving the demand for digital marketing solutions.
Further, the report states that one such challenge is the lack of skilled personnel. The market is witnessing a shortage of skilled professionals in digital marketing who can guide users to get better results from web analytics solutions and convert them into actionable insights.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-digital-marketing-software-market…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global Digital Marketing Software Market 2012-2016
