TechNavio recognizes the following companies as the key players in the Global Customer Care and Billing Market: Amdocs Inc., Ferranti Computer Systems, Oracle Corp., and SAP AG.
Commenting on the report, an analyst from TechNavio’s team said: “Advanced analytics help companies improve their understanding of related data and use this to gain insights about consumer behavior. These analytics also help companies deal with a varied range of areas that have significant potential to enhance customer relationship improvement. Advanced analytics provide companies with a better understanding about customers and their changing behavior. Using analytics, companies can develop retention strategies before customers change their behavior, and this in turn optimizes ad-generated interaction and virtual goods sales. Therefore, the emergence of advanced analytics is one of the major trends in the Global CCB Systems market.”
According to the report, one of the key drivers is the need to increase customer satisfaction. Many organizations now understand the importance of customers and their relationship with the enterprises, thus focusing on the customer experience to gain competitive advantage. Companies are giving more importance to customers by marketing the products rather than selling the products in order to increase their market share.
Further, the report states that one of the major challenges faced by enterprises in the market is the issues related to data security. With the increasing technological advancements in the CCB systems, the number of customers is increasing which adds to a lot of structured and unstructured information. This information will include personal data about the customer, which needs to be protected from third parties.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-customer-care-and-billing-market-…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global Customer Care and Billing Market 2012-2016
