TechNavio today launched its report Global Cloud-based Customer Management Services Market 2012-2016 based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Data Centers team said: ”The increasing demand for public cloud services among SMEs is one of the emerging trends in the Global Cloud-based Customer Management Services market. Cloud services facilitate cost-effective performance and increased productivity. Enterprises are increasingly embracing both public and private cloud computing services. Cloud services also enable a mobile workforce to access computing resources. SMEs, which have limited capital to invest in storage, are finding cloud services an attractive option. They might also be short of capital to maintain an efficient IT department, and hence the cloud is a great alternative. The pay-per-use model permits them to invest only when needed and only the amount that is needed. Cloud enterprise resource planning solutions have tools to extend the application and they have built-in analytics. SMEs are slowly shifting toward adopting cloud services according to their business requirements. It is estimated that the revenue generated from global cloud services will reach more than US$70 billion by 2016.”
According to the report, the increasing demand for cloud services is one of the major drivers in the Global Cloud-based Customer Management Services market. The demand for cloud services among organizations is increasing and it is boosted by the presence of several cloud service providers in the market. This also reduces the prices of cloud services for end-users, thereby further increasing the demand. In addition, cloud-based computing enables organizations to reduce the overall cost of IT applications and services. Otherwise, they would have to purchase their own equipment, software, and costly upgrades. Moreover, the less-complex interfaces and self-service provisions of cloud computing are helping many organizations with limited resources manage their cloud applications. Additionally, through the pay-per-use model of cloud computing, end-users are expected to pay only for the time when they use the applications.
Further, the report states that the issues relating to the security of cloud services constitute one of the major challenges in the Global Cloud-based Customer Management Services market.
The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this market space are Microsoft Corp., Oracle Corp., Pegasystems Inc., and Salesforce.com Inc. The other vendors mentioned in the report are Amazon.com Inc., Amdocs Ltd., Astute Solutions Inc., Google Inc., IBM Corp., NetSuite Inc., Nice Systems Ltd., SAP AG, and Sword Ciboodle Ltd.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
For further information on this report, please visit https://www.technavio.com/content/global-cloud-based-customer-management-…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Data Center market research, please visit https://www.technavio.com/data-centers
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