TechNavio recognizes the following companies as the key players in the Global Broadcasting and Cable TV Market: British Broadcasting Corp., British Sky Broadcasting Group plc, Time Warner Inc., Viacom Inc., and Vivendi SA.
Commenting on the report, an analyst from TechNavio’s team said: “A major trend noticed in the Global Broadcasting and Cable TV market is the increasing use of interactive TV by end-users. Interactive TV enables end-users/audience to affect the course of the programs being watched. For instance, it enables real-time voting on screen, which allows the audience to decide the way the show should flow. Companies are increasingly using interactive TV advertisements, which allow end-users to order the advertiser’s product using the TV remote. For instance, Twitter Inc. has recently announced a new advertising product which will help increase the reach of advertisers (or their products) across numerous viewers. By using this product, tweets made about TV advertisements will be promoted online on Twitter.”
According to the report, the Global Broadcasting and Cable TV market is driven by many growth factors, one of which is increasing number of TV advertisements. The competition in the market has increased and this has forced businesses/enterprises to increase the number of advertisements placed on TV. This, in turn, has contributed to the revenue of the global market.
Further, the report states that the increasing penetration of internet TV is a major challenge faced by the global market. Cable and satellite TV services are being replaced by internet TV services, and its increased adoption is affecting the overall revenue of the market.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are AMC Networks Inc., Cablevision Systems Corp., Coinstar Inc., Comcast Corp., Discovery Communication Inc., DISH Network Corp., Dreamworks Animation SKG Inc., Emmis Communications Corp., Gray Television Inc., INTERNET TV plc, Liberty Media Corp., Lions Gate Entertainment Corp., Netflix Inc., News Corp., SBS Broadcasting SA, The Walt Disney Co., UnitedGlobalCom Inc., and 5th Avenue Channel Corp.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/global-broadcasting-and-cable-tv-market-…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/it-hardware-software-services
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TechNavio Announces the Publication of its Research Report -Global Broadcasting and Cable TV Market 2012-2016
