TechNavio today launched its report, Global Automotive Head-up Display Market 2012-2016, based on an in-depth analysis covering the North America, Europe and APAC regions. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Automotive team said: ”The Global Automotive Head-up Display market is expected to witness increasing penetration of head-up displays in the Mid-range Car segment in the coming years. This is because availability of the product in this segment will help vendors attain economies of scale and reduce the price of head-up displays. Head-up displays will become less expensive partly because of the new head-up display technology entering the market through the efforts of companies such as Nippon Seiki Co. Ltd. and Johnson Controls Inc. Johnson Controls is offering a ”combiner head-up display” which projects information onto a fully integrated transparent screen in the driver’s field of vision. This approach to the head-up display is both cost effective and will help bring this technology to the other segments in the Global Automobile market.”
According to the report, increasing customer awareness about vehicle safety is one of the key drivers of the Global Automotive Head-up Display market. Governments in many countries and OEMs are making focused efforts to increase awareness about traffic safety through educational activities and driver training to promote the use and importance of safety systems in vehicles. Hence, the increasing customer awareness has spurred the development of head-up display devices and led to an increase in the demand for head-up display systems, which in turn is leading to the growth of the Global Automotive Head-up Display market.
Further, the report reveals that the presence of head-up displays only in the Premium Car segment is hindering the growth of the Global Automotive Head-up Display market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-automotive-head-display-market-2…
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Automotive market research, please visit https://www.technavio.com/automotive
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TechNavio Announces the Publication of its Research Report – Global Automotive Head-up Display Market 2012-2016
