TechNavio today launched its report, Global Augmented Reality Market 2012-2016, based on an in-depth analysis exclusively covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Hardware team said: ”The Global Augmented Reality market is in its nascent stage, hence there are more startups than established firms in this market. Therefore, large companies are entering into partnerships with these startups to gain entry into this market and capitalize on the technology developed by these vendors. Further, such partnerships provide the startups with access to considerable funds to scale up their operations. As a result, the time to market is quicker than when commercialization is carried out by the startups themselves.”
According to the report, the increasing availability of the augmented reality feature in electronic devices such as smartphones is increasing the visual experience of end-users significantly. This is because real-time 3D effects are applied to the objects captured by a camera and greatly enhance the visual experience of users. Moreover, augmented reality is rapidly gaining popularity in virtual applications such as gaming. Further, several companies are combining the effects of multi-touch and gesture recognition, thereby increasing the popularity of augmented reality among end-users.
Further, the report reveals that the key factor curtailing the growth of this market is the poor quality of the images captured by augmented reality applications.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-augmented-reality-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Hardware market research, please visit https://www.technavio.com/hardware
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TechNavio Announces the Publication of its Research Report – Global Augmented Reality Market 2012-2016
