TechNavio today launched its report Global Advanced Analytics Market 2012-2016 based on an in-depth analysis covering the Americas, the EMEA region, and the APAC region. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”Advanced gaming analytics helps social gaming companies improve their understanding of game-related data and use this understanding to gain insights into consumer behavior. These insights also help companies deal with a varied range of areas that have significant potential to enhance gaming success. They also provide companies with a better understanding about why users leave a certain game, and help them find other players that are likely to abandon the game. Using these insights, gaming companies can develop retention strategies before players leave their game, and this in turn optimizes ad-generated interaction and in-game virtual goods sales. Also, the identification of viral users that spread a game’s user base can help companies effectively market their offerings on social media platforms to ensure the continuation of desired behavior. Therefore, the emergence of advanced analytics in social gaming is one of the major trends in the Global Advanced Analytics market.”
According to the report, predictive analytics is one of the major trends in the market. It exploits history of enterprise data to identify current risks and future opportunities in the business. This helps enterprises assess their business condition and make informed decisions.
Further, the report states that the lack of professionally trained IT professionals able to handle data in a secure and transparent manner is the major factor preventing enterprises from investing in advanced analytics solutions, hindering the growth of the market.
The report also includes a discussion of the key vendors operating in this market. The key vendors dominating this market space SAS Institute Inc., IBM Corp., Microsoft Corp. and KXEN Inc.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/global-advanced-analytics-market-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
Follow us on Twitter @ Technavio
TechNavio Announces the Publication of its Research Report – Global Advanced Analytics Market 2012-2016
