TechNavio today launched its report, E-tailing Market in India 2011-2015, based on an in-depth analysis focusing exclusively on India. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”It has been observed that many sales in the E-tailing market in India are generated from non-metro cites including tier II and tier III cities. Leading vendors in the market including Snapdeal, Flipkart, and Fashionandyou have also witnessed high demand from small cities in the past few years. The non-availability of global brands in brick and mortar retail shops in smaller cities is one of the major reasons forcing the people in these cities to go online and shop for their favorite brands.”
According to the report, the availability of multiple payment options including cash on delivery (COD) is one of the major reasons behind the increasing number of people turning to online purchasing of products and services. It has been observed that buyers in India are generally not comfortable with online payment options that utilize credit cards or debit cards. Therefore, e-tailing vendors in India have devised multiple payment options including COD and payment through PayPal. In particular, the COD option is generating high returns to vendors. Certain vendors such as Flipkart have also introduced card swiping machines for payment on delivery. Such techniques have helped e-tailing vendors build trust not only among consumers in metro cities, but also among consumers in small cities.
Further, the report reveals that the increasing price wars among vendors constitute one of the major challenges confronting the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/e-tailing-market-india-2011-2015
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – E-tailing Market in India 2011-2015
