TechNavio recognizes the following companies as the key players in the Customer Relationship Management Software Market in China: UFIDA, Oracle, Microsoft, SAP, Neusoft Corp., Kingdee, and Salesforce.com.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said: ”In order to sustain their growth rate, several enterprises in China are expanding into the tier-two and tier-three cities of China. This is especially so in the Retail sector in China which is booming, and consumer spending is expected to double during 2012-2016 presenting abundant growth opportunities to retail companies in lower-tier cities. However, companies are facing several challenges in managing operations in these cities. In such cities, there is scarcity of experienced distributors and qualified sales managers. CRM software is emerging as a basic necessity for organizations that are looking for expansion in lower-tier cities. The CRM software helps such organizations by acting as a communication platform between customers and marketing or brand executives.”
According to the report, one of the major drivers is the high demand for SaaS-based CRM software. Since SaaS-based CRM requires no hardware or software for its implementation and therefore no need for upgradation of software, this technology is very popular among SMEs in China.
Further, the report states that security concerns with SaaS-based CRM software is one of the major challenges confronting this market. The SaaS-based CRM vendors act as third-party vendors managing enterprise-wide customer data. Storage of sensitive and personal data on the third-party cloud poses some risk of data security and breach, which is often a reason for concern to managers and decision makers of the enterprise.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Golden Abacus Software Co. Ltd., UFIDA, XTools, and 800App CRM.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/customer-relationship-management-crm-so…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Engineering market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Customer Relationship Management Software Market in China 2012-2016
