TechNavio recognizes the following companies as the key players in the Breakfast Cereals Market in the US: General Mills Inc., Kellogg Co., PepsiCo Inc., and Ralcorp Holdings Inc.
Commenting on the report, an analyst from TechNavio’s team said: “The increasing awareness about the health benefits provided by natural and organic breakfast cereals has propelled their demand in the US. Consumers in the US have become cautious when they shop due to the increasing number of food products available in the market. They also perceive organic products to provide better nutritional benefits and perceive them to be healthier than non-organic foods as chemicals, hormones, and pesticides are not present in them. Consumer awareness about the harmful effects of pesticide residues in breakfast cereals and the harmful impact on health is encouraging them to switch to organic breakfast products. Hence, the change in consumer perception towards healthy and environment safety food product consumption has led to an increasing number of companies focusing on manufacturing natural and organic breakfast cereals. There were more than 230 natural or organic products introduced by various companies in the US market in 2011. For instance, Nature’s Path Foods Inc. launched Hemp Granola, a certified kosher and organic cereal that is high in fiber and does not contain any synthetic preservatives, additives, or GM ingredients. Thus, the demand for natural and organic breakfast cereals is expected to drive the growth of the market during the forecast period.”
According to the report, one of the major drivers in the market is the increasing health-conscious population. Many of the cereals present are healthy, are of premium quality, and make a good meal for breakfast. Hence, the increasing health-conscious population in the US is purchasing them to better the health of their children and themselves.
Further, the report states that one of the major challenges hindering the growth of the market is the declining birth rates in the US. The decline in the birth rate is leading to a decrease in the number of young population, which forms a large part of the Breakfast Cereals market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/report/breakfast-cereals-market-us-2012-2016
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our market research, please visit https://www.technavio.com/healthcare-chemicals-food-retail
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TechNavio Announces the Publication of its Research Report -Breakfast Cereals Market in the US 2012-2016
