TechNavio today launched its report Advanced Analytics in the Social Gaming Industry 2012 based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said:” The major trend in the Advanced Analytics in the Social Gaming industry is the development of in-house analytics solutions. Many large social gaming companies prefer to create their own gaming analytics solutions to gain game-specific actionable insights that can help them rapidly increase player engagement and enhance customer retention. Also, the considerable cost involved in implementing external analytics solutions can prompt companies to set up in-house IT teams to control and manage their analytics functions. This trend is based on the assumption that in-house support enhances cost savings.”
According to the report, the improvement in overall operational efficiency is one of the major drivers in the Advanced Analytics in the Social Gaming industry.
Further, the report states that the high cost of implementation is one of the major challenges in the Advanced Analytics in the Social Gaming industry.
The report also includes a discussion of the key vendors operating in this market. The key vendors dominating this market space are Kontagent Inc., Flurry Inc., Mixpanel Inc., Claritics Inc., Vertica Systems Inc., and Totango Ltd.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit https://www.technavio.com/content/advanced-analytics-social-gaming-indust…
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic market research reports on niche and emerging technologies. For more information on our Enterprise Computing market research, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Research Report – Advanced Analytics in the Social Gaming Industry 2012
