TechNavio today launched its Supplement Market in the US 2011“2015 report based on an in-depth study focusing exclusively on the US. The report aims to aid decision makers™ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio™s Healthcare team said; Weight reduction is one of the emerging trends that is contributing to the growth of the Supplement market in the US. This is because obesity is one of the major concerns among the people in the US as it is associated with serious health issues. This has increased the demand for supplements because they can help in reducing the fat intake in the body.
According to the report, an increase in the aging population in the US has led to a rise in the demand for supplements. This is because supplements help to address problems such as vitamin deficiency, and weight loss, which are concomitant with age. The high preference for supplements is because they are more natural, potent and pure as opposed to pharmaceutical drugs. The high literacy rate of the aging population acts as a complement to the growth for the market in the US.
Further, the report also discusses that lack of product innovation is hampering the growth of the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/supplement-market-us-2011-2015
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TechNavio Announces the Publication of its Report “ Supplement Market in the US 2011“2015
