TechNavio today launched its report Smartphone Market in India 2011-2015 based on an in-depth study exclusively focusing on India. The report aims to aid decision makers’ understanding of the present and the future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Hardware team said; ”To increase the penetration of smartphones among Indian customers, vendors are coming up with new strategies. One of the prominent strategies is the creation of the new segment: the Dual SIM segment in smartphones. As a result of the introduction of the Dual SIM segment in the Smartphone market in India, vendors are penetrating further into the customer base. This move is expected to attract dual SIM feature phone users into the smartphone customer base. However, the continual success of dual SIM smartphones is yet to be noticed in the Smartphone market in India during the forecast period.”
According to the report, the fast-paced and mechanized lifestyle of people across the globe has created the demand for all-in-one integrated devices. Also, the availability of all types of information whenever and wherever through a smartphone is driving the demand for smartphones. Better data handling capacities and additional features of smartphones are the major reasons for the increasing smartphone demand compared to feature phones.
Further, the report also discusses that the prime challenge hindering the in-depth penetration of smartphones in India is their high cost.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/smartphone-market-india-2011-2015.
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TechNavio Announces the Publication of its Report – Smartphone Market in India 2011-2015
