TechNavio today launched its report NFC PoS Terminal Market in the Americas 2011-2015 based on an in-depth study focusing exclusively on the Americas. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Hardware team said; ”Near-field communication (NFC) applications such as mobile payment and mobile wallet have rapidly attracted consumers and large companies across the world. Companies such as American Express, VISA, and Google Wallet have adopted mobile payments. This gives companies a chance to know their customer preferences and a medium to interact with them. They can track consumer interest and provide incentives based on purchasing behavior.”
According to the report, many financial institutions, credit card companies, telecom operators, and internet companies have implemented mobile payment solutions, enabling consumers to buy a variety of goods such as music, videos, transportation fares, tickets, books, magazines, etc. The mobile payment market is expected to grow exponentially in the next five years.
Further, the report also discusses that one of the major challenges for this market is the high setup costs of NFC Point of Sale (PoS) terminals.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit http://goo.gl/M8i1Y
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TechNavio Announces the Publication of its Report – NFC PoS Terminal Market in the Americas 2011-2015
