TechNavio today launched its report Global Web Analytics Market 2011-2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers and understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said; ”As a result of the increasing penetration of smartphones and tablets in the global market, the traffic to websites through mobiles is increasing. The increasing amount of website traffic through mobile phones is driving the demand for mobile analytics. In addition, many marketers are now using smartphones in their campaigns to increase website traffic. However, iPhones direct consumers to applications instead of websites, which could lead to a slight decline in the demand for mobile analytics.”
According to the report, there is a gradual decline in the use of traditional media channels such as print, TV, and radio. However, the void in the Communication industry is being filled by digital media. Digital media now occupies a larger proportion of marketing budgets. Also, as a result of the increasing use of digital media, there is an increase in the demand for web analytics to analyze and report consumer behavior over online platforms and to plan campaigns in a better way.
Further, the report also discusses that the Global Web Analytics market is facing a major challenge in terms of the absence of skilled personnel in the Web Analytics industry.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/global-web-analytics-market-2011-2015
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TechNavio Announces the Publication of its Report – Global Web Analytics Market 2011-2015
