TechNavio today launched its report Global Telecom BI Market 2011-2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Telecom team said; ”the Global Telecom market is witnessing stiff competition as a result of market saturation, regulatory uncertainties, and growing demand. Hence, it has become very important for telecom service providers to enhance their decision-making processes by analyzing information derived from huge chunks of data. To stay competitive, telecom operators are nowadays increasingly adopting business intelligence (BI) solutions as they provide real-time information, which helps avoid process delays, centralize business information, and respond quickly to market changes. In addition, BI solutions help telecom operators transform data into actionable intelligence by improving marketing strategies. Moreover, telecom operators use BI tools to achieve their periodic sales targets more effectively. Hence, the increasing need for competitive responsiveness is one of the major drivers in the Global Telecom BI market”
According to the report, currently, the demand for customized BI solutions is increasing among telecom operators. Many telecom operators across the globe use BI solutions to take informed decisions based on customer intelligence. However, the metrics for customer satisfaction and marketing intelligence are constantly changing due to personalization of offerings. Hence, telecom operators are increasingly adopting BI solutions because of their flexibility to accommodate changes. Moreover, the customized telecom BI solutions cost less than pre-configured telecom BI solutions.
Further, the report also discusses that the high cost of implementation of BI solutions is one of the major challenges confronting the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players. For further information on this report, please visit https://www.technavio.com/content/global-telecom-bi-market-2011-2015
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For more information on our Telecom, please visit https://www.technavio.com/telecom
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TechNavio Announces the Publication of its Report – Global Telecom BI Market 2011-2015
