TechNavio today launched its report Global Social Customer Relationship Management Software Market 2011“2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers™ understanding of the key trends impacting this market.
Commenting on the report, an analyst from TechNavio™s Enterprise Applications team said; Social Customer Relationship Management (CRM) vendors believe that the Small and Medium-sized Enterprise (SME) segment has lot of potential that can be capitalized on. In 2011, SMEs continued to obtain a large part of the social CRM market™s attention. Apart from functionality, the price of the application will be a differentiating factor in the buying decision. Hence, most SMEs are adopting simple and cost-efficient technologies such as social CRM software, which will help them gain a competitive edge and optimize sales.
According to the report, in pursuit of a cost-effective approach, travel expenses have been reduced considerably in modern organizations. Organizations across all industries are looking for new ways to interact with and sell to customers. Social CRM software, integrated with online social networks, provides a perfect platform for sales personnel to convey their value proposition and offer video demonstrations to the target audience. In addition to being cost-effective, this approach provides sales personnel with an access to a wide range of prospects and the ability to reach them in a shorter period of time.
Further, the report also discusses that poor usability of the software is one of the major challenges obstructing the growth of the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/global-social-customer-relationship-managem…
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TechNavio Announces the Publication of its Report “ Global Social Customer Relationship Management Software Market 2011“2015
