TechNavio today launched its report Global Smartphone Device Market 2011“2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers™ understanding of the key trends impacting this market.
Commenting on the report, an analyst from TechNavio™s Hardware team said, There is trend in the market to use smartphones for mobile transactions. One such technology that allows mobile transactions is NFC technology, a short-range wireless technology. The major application of NFC technology is for payments, including ticketing. NFC technology can also be used for marketing without involving mobile operators. Therefore, NFC technology is going to become the latest area whereby smartphone manufacturers can attract end-users with their emerging applications.
According to the report, one of the major factors driving the growth of the Global Smartphone Device market is the falling price of smartphones. Declining prices makes them affordable to all income groups. For instance, the declining price has led to high growth in the market in the APAC region, which has seen a huge rise in sales of smartphones in 2011 compared to 2010. End-users are getting more benefits at low cost.
Further, the report also discusses that the high production cost of smartphone devices is a major challenge faced by the Global Smartphone Device market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/global-smartphone-device-market-2011-2015
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TechNavio Announces the Publication of its Report“ Global Smartphone Device Market 2011“2015
