TechNavio today launched its report Global Smart TV Market 2011“2015 based on an in-depth study covering the Americas and the EMEA and APAC regions. The report aims to aid decision makers™ understanding of the present and future landscape the market.
Commenting on the report, an analyst from TechNavio™s IT Services team said; With the rise of the Smart TV, the increasing trend of collaborations between Smart TV vendors and Pay TV operators is gaining popularity despite the decline of the Pay TV market. An increasing number of Smart TV vendors and Pay TV operators are entering into partnerships as they are mutually beneficial. As the market penetration of Smart TVs increases, this trend is expected to drive the growth of the Global Smart TV market.
According to the report, Smart TV vendors are nowadays focusing on new customer-centric business models to provide better customer experience and services. This focus is mainly in response to external pressures from changing environments that have led to increased competition in the Global Smart TV market. Therefore, vendors are innovating their products frequently to build better customer relationships and thus enhance brand loyalty.
Further, the report also discusses that the availability of a large number of alternative connected TV devices is hindering the growth of the Global Smart TV market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/global-smart-tv-market-2011-2015
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TechNavio Announces the Publication of its Report “ Global Smart TV Market 2011“2015
