TechNavio today launched its report Global SaaS-based CRM Software Market 2011-2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said; ”The Global Software as a service (SaaS)-based customer relationship management (CRM) Software market is a fragmented market, which creates opportunities for mergers and acquisitions. Both large enterprise application vendors and core SaaS-based CRM software vendors are entering into mergers and acquisitions strategies to improve their market presence and expand their reach in the market. Big companies are acquiring smaller ones with the motive of increasing their product base and market share. By such acquisitions, big companies gain a competitive edge by achieving technological advancement and obtaining the opportunity to enter emerging or new markets. As many vendors are seeking to gain market share, more acquisitions are anticipated in the future.”
According to the report, the Global SaaS-based CRM Software market has witnessed that most of the companies buying the software have a strength of 5,000-25,000 employees. The tough economic conditions have resulted in the growth of SaaS-based CRM among small and medium-sized enterprises (SMEs). The medium-sized companies that are challenged in their CRM IT capabilities due to lack of budget for infrastructure and staff are looking toward SaaS-based CRM for advanced CRM capabilities. Therefore, many SaaS-based CRM vendors have started offering their solutions to SMEs. Many vendors are offering flexible payment options to customers with respect to their usage. These options include ad-based revenue or pay-per-click, transaction-based pricing, and subscription with a recurring fee. So, more SMEs are moving toward adopting SaaS-based CRM, which is a cost-effective method of using CRM applications.
Further, the report also discusses that one of the major challenges facing the Global SaaS-based CRM Software market is the growing concern about data security.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players. For further information on this report, please visit https://www.technavio.com/content/global-saas-based-crm-software-market-2…
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For more information on our Enterprise Computing reports, please visit https://www.technavio.com/enterprise-computing
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TechNavio Announces the Publication of its Report – Global SaaS-based CRM Software Market 2011-2015
