TechNavio today launched its Global Print Market 2011“2015 report based on an in-depth study covering the Americas and the EMEA and APAC regions. The report aims to aid decision makers™ understanding of the present and the future landscape of the market.
Commenting on the report, an analyst from TechNavio™s IT Services team said, Digitalization has become an emerging trend in the printing process. This has adversely affected the traditional printing process. The adoption rate of digitalization in printing processes is faster in emerging countries such as China and India compared to other countries. Increased adoption of digital printing has led to the development of hybrid printing technology that includes both conventional and digital printing processes. Digital printing segment will be experiencing a huge growth in 2011“2015. Though the Digital Printing segment is growing at a fast pace, it is still a niche segment that cannot overtake the Conventional Printing segment in the short to medium term.
According to the report, commercial printing accounts for the highest market share in the Global Print market. Currently, organizations are satisfying their major printing needs through commercial printing. With the growing competition and the need to improve customer satisfaction, enterprises have increased their spending on marketing activities. Therefore, the increasing adoption of commercial printing to improve marketing activities drives the Global Print market.
The report also reveals that the printing of newspapers, magazines, and business communications is vulnerable to the threat posed by new-age media.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd., publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/global-print-market-2011-2015
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TechNavio Announces the Publication of its Report “ Global Print Market 2011“2015
