TechNavio today launched its report Global NFC Handset Market 2011“2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers™ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio™s Hardware team said; With the development of Near Field Technology (NFC) technology, the idea of mobile phones becoming an extension of a customer’s wallet has come true. The idea of using mobile phones as a suitable payment method is gaining popularity across industries. Payment transactions are already being conducted through contactless interfaces such as smart cards, especially in places of transit, banking and small value payments. Despite the availability of alternate modes of contactless payment, NFC technology can help in integrating other modes of payment such as smart cards into a single device, such as the mobile phone.
According to the report, payment transactions using NFC-enabled devices are high in the APAC region compared with the Americas and the EMEA region. However, the Americas and the EMEA region are expected to increase their share of NFC transactions considerably by 2015 because North America and Western Europe are expected to increasingly adopt NFC-based services during the period 2011“2015. One of the main reasons behind the growth in these regions is the increasing penetration of smartphones in the market.
Further, the report also discusses that the lack of coordination among vendors will lead to slower adoption of NFC-enabled POS infrastructure.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/global-nfc-handset-market-2011-2015
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TechNavio Announces the Publication of its Report “ Global NFC Handset Market 2011“2015
