TechNavio today launched its report Global Mobile Broadband Market 2011-2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Telecom team said; ”The demand for mobile advertising is increasing as it provides a wide reach for advertisers. As brands opt for mobile advertising, the penetration of mobile broadband will increase according to the demand. Service providers will provide better connectivity and accessibility to mobile internet.”
According to the report, the availability of low-cost mobile phones is accelerating the adoption of mobile services among people living in rural areas. Furthermore, service providers are offering low-cost data packages in rural areas and motivating end-users to use mobile broadband. It is expected that the increasing adoption of mobile services among people living in rural areas will offer a huge opportunity to mobile broadband services.
Further, the report also discusses that one of the major challenges affecting the market growth is increasing security concerns.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit http://goo.gl/j3crc
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TechNavio Announces the Publication of its Report – Global Mobile Broadband Market 2011-2015
