TechNavio today launched its report Global Mobile Advertisement Market 2011-2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio’s Telecom team said; ”As the Global Mobile Advertisement market is growing, the major mobile advertisement platform providers are strengthening their market position by acquiring leading advertising and technology-providing companies. This will help the companies to provide consumers with a better service and have a wide reach for the design and publishing of advertisements. Many other companies in different sub-segments of the mobile advertisement value chain are building partnerships in cross-segments in order to maintain their market share and market growth.”
According to the report, one of the main drivers is the increasing use of smartphones. Smartphone penetration is high in the global market, which makes it a good medium, providing a wide reach for communication. It provides good clarity of pictures and also supports high-speed internet with good connectivity. Hence, smartphones provide an excellent platform for the display of mobile advertisements.
Further, the report also discusses that one of the main challenges for this market is the low revenue received by advertising agencies from mobile advertisements.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit http://goo.gl/AmkTB
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TechNavio Announces the Publication of its Report – Global Mobile Advertisement Market 2011-2015
