TechNavio today launched its report Global Geographical Information System Market in the Retail Industry 2011-2015 based on an in-depth study covering the North America, and Europe and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Engineering team said; ”The Global Geographical Information System (GIS) market in the Retail industry is witnessing many retailers starting to adopt mobile-based GIS applications. Retailers need mobile-based GIS applications to increase the accuracy and efficiency of the GIS applications. Vendors offer GIS smartphone applications for retailers and other commercial enterprises. These allow retailers to access demographic data at any time from any place in the world.”
According to the report, GIS applications help retailers to understand the changes in customers’ preferences, and therefore retailers are able to act and take decisions faster than their competitors.
Further, the report also discusses that one of the major challenges faced by the market is high initial investment.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit http://goo.gl/o0XuJ
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TechNavio Announces the Publication of its Report – Global Geographical Information System Market in the Retail Industry 2011-2015
