TechNavio today launched its report Global Geographical Information System Spending in Sales and Marketing 2011-2015 based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Engineering team said: ”The vendors in Global Geographical Information System (GIS) Spending in Sales and Marketing are providing customized GIS applications as per end-user requirements. Organizations prefer customized GIS solutions that suit their requirements because this can help them remain competitive in the market. Moreover, vendors are developing application-specific GIS solutions, which are in high demand among organizations because they are more cost-effective than general-purpose GIS solutions.”
According to the report, the need to understand customer demographics and buying patterns is one of the major drivers in Global GIS Spending in Sales and Marketing. Understanding customer demographics and buying patterns is an important aspect for the success of marketing activities. The marketing departments of organizations have access to a large amount of complex multiple data sets, which are quite hard to interpret and to communicate to the sales team. GIS technology helps to convert this complex consumer data into intelligible maps, graphs, and charts. Further, GIS technology provides insights into location-based data, which enables marketing teams to pinpoint local, domestic, and international trends.
Further, the report discusses that the high initial investment is one of the major challenges in Global GIS Spending in Sales and Marketing.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players. For further information on this report, please visit http://goo.gl/V2GEH
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For more information on our Engineering, please visit https://www.technavio.com/engineering-software
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TechNavio Announces the Publication of its Report – Global Geographical Information System Spending in Sales and Marketing 2011-2015
