TechNavio today launched its Global Commercial Print Market 2011“2015 report based on an in-depth study covering the Americas, and the EMEA and the APAC regions. The report aims to aid decision makers™ understanding of the present and future landscape of the market.
Commenting on the report, an analyst from TechNavio™s IT Services team said; Organizations are witnessing the transformation of the Commercial Print industry into a Services industry. Many vendors are entering this industry to satisfy varied customer needs to create customized products. In addition, digital printing has increased the need for services in the Global Commercial Print market. Many vendors in the market provide digital printing services to be able to respond quickly to smaller print runs and changing customer needs. Therefore, the transition of the Commercial Print industry into a Services industry is one of the major trends in the Global Commercial Print market.
According to the report, the increased demand for catalogs, brochures, newsletters, business diaries, directories, and pamphlets is driving the growth of the Global Commercial Print market. In addition, organizations have started allocating budgets for internal communications in the form of internal events and sponsorships for their employees. These events require printed promotional documents such as posters and banners, which further enhances the importance of commercial printing in organizations.
Further, the report also discusses that the increased use of the internet and internet-related technologies such as e-books is restricting the growth of the Global Commercial Print market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/global-commercial-print-market-2011-2015
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TechNavio Announces the Publication of its Report “ Global Commercial Print Market 2011“2015
