TechNavio today launched its Global automated teller machine (ATM) Market 2011“2015 report based on an in-depth study covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers™ understanding of the key trends impacting this market.
Commenting on the report, an analyst from TechNavio™s Hardware team said; The changing habits of bank customers are influencing the emergence of a cashless society and a self-service model that is gaining immense popularity. The concept of the cashless society has increased the significance of ATMs and hence banks will deploy more ATMs to gain wider coverage of their customers. Further, the rise of branchless banking is likely to increase the significance of ATMs for banks because the real estate costs and the cost of operating a branch network have become very expensive in urban areas.
According to the report, the strong and continuous economic growth in developing countries of the APAC region is driving the Global ATM market. Most ATM deployers are looking at the opportunity for new installations presented by growing, developing countries because these countries have huge potential for growth. By 2015, the APAC region will account for huge number of new installations and China will be the largest ATM market.
Further, the report also discusses that the increasing cost of raw material is one of the major challenges faced by this market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/global-atm-market-2011-2015
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TechNavio Announces the Publication of its Report “ Global ATM Market 2011“2015
