TechNavio today launched its report B2C E-commerce Market in China 2011“2015 based on an in-depth study focusing exclusively on China. The report aims to aid decision makers™ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio™s Enterprise Computing team said; To overcome the issues with poor external logistics networks some of the big e-commerce companies are developing their own internal logistics networks. Their own teams are included in this business model to ensure high quality. Through this model, e-commerce companies are gaining better control over their logistics activities. However, this trend is followed only by those e-commerce companies with large volumes and efficiencies in the last mile delivery.
According to the report, the number of internet users in China is increasing significantly every year. Among these internet users, huge number of consumers shopped online in 2011 and also expected to increase by 2015. Also, the emergence of mobile commerce has contributed to the increase in the number of internet users. However, most users are aged between 11 and 30. Hence, online retailers are focusing on attracting the older population groups to use the internet.
Further, the report also discusses that increasing price wars among e-commerce companies in the market is one of the major challenges confronting this market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit https://www.technavio.com/content/b2c-e-commerce-market-china-2011-2015
Follow us on Twitter @ Technavio
TechNavio Announces the Publication of its Report “ B2C E-commerce Market in China 2011“2015
