This market study presents a comprehensive segmentation of the global roast and ground coffee market by distribution channel (hypermarkets and supermarkets, convenience stores, specialist retailers, foodservice channels, and others) and by geography (Europe, Americas, APAC and EMEA). The report also provides a market share analysis of the leading vendors in the market, including Eight O’Clock Coffee, J.M. Smucker, Jacob Douwe Egberts, Keurig Green Mountain, Kraft Food and Starbucks
Technavio’s market research analysts estimate the global roast and ground coffee market, to grow at a CAGR of 6% between 2016 and 2020. Fresh roasted and ground coffees include coffee beans and packaged coffee powder. Varied tastes and preferences for different types of fresh coffee have further given rise to coffee shops, specialty coffee shops, and QSRs (quick service restaurant). The market is primarily driven by the need for strong aromas and availability of better-quality roasted and ground coffee beans. Europe leads the global market for roast and ground coffee due to the high demand for coffee products with added flavors such as chocolate raspberry flavored coffee, cherries jubilee flavored coffee, Highlander Grogg flavored coffee, and related products.
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“The growing health benefits of natural and organic coffee and the harmful effects of the chemicals and pesticides in normal coffee has propelled the demand for the organic variety. This has prompted several manufacturers to cater to this demand for organic coffee. Coffee shops and café chains also have an extensive range of organic coffees on their menus. Such product offerings like organic coffee, shade-grown coffee, and fairly traded coffee products satisfy consumers, and is a primary growth factor of the roast ground coffee market,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
The global roast and ground coffee market is dominated by hypermarkets and supermarkets, accounting for 50% of the market share. The growing retail industry and opening of numerous retail outlets globally is driving the sales in this channel. Consumers while shopping in this store format find all the required products under one roof, and the presence of numerous options is driving the spending power of the consumers globally, primarily in the developing nations.
Global roast and ground coffee by distribution channel 2015
Source: Technavio, 2016
The key vendors in the global roast and ground coffee market include Eight O’Clock Coffee, J.M. Smucker, Jacob Douwe Egberts, Keurig Green Mountain, Kraft Food and Starbucks. This market is highly fragmented because of the presence of numerous small and large vendors. The vendors in the market compete on the basis of numerous factors such as price, quality, product differentiation, distribution, and promotion. Vendor performance in the global roast and ground coffee market may be impacted by the changing consumer spending pattern due to an increase in disposable incomes and changing lifestyles.
A more detailed analysis is available in the Technavio report, Global Roast & Ground Coffee Market 2016-2020.
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