- The key vendors in the Global Gin Market 2015-2019 are Bacardi Ltd., Diageo, Pernod Ricard and San Miguel Corp.
London, 11 November 2014: TechNavio, an independent tech-focused global research firm, has announced the publication of its market research report on the Global Gin Market 2015-2019. Increased demand for gin in Australia is expected to fuel the growth of the Global Gin market during the forecast period. An increase in the number of gin bars in Australia such as the Gin Garden in Sydney and the Gin Palace in Melbourne is fueling gin demand. The overall market is expected to grow at a CAGR of -0.10 percent of 2014-2019.
“Most market vendors are large-sized firms with international businesses and have sufficient capital to invest in marketing and building the brand image of their alcoholic drinks,” says Faisal Ghaus, Vice President of TechNavio Research.
“Launches of new varieties of gin and aggressive marketing tactics are some of the strategies used by companies to break through the competitive clutter.”
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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