Shift towards natural and organic baby shampoo and conditioners will help global baby shampoo and conditioner market to reach over $2 billion by 2019, says Technavio

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This market research report presents a detailed segmentation of the global baby shampoo and conditioner market by product type (medicated and non-medicated), distribution channel (physical stores and online) and by geography (APAC, EMEA, Latin America, and North America). Key findings also include an analysis of the leading vendors such as Beiersdorf, Johnson & Johnson, L’Oréal, and Unilever.

Technavio’s market research analysts estimate the global baby shampoo and conditioner market, to grow at a CAGR of 6% between 2015 and 2019. The increased awareness towards infant hygiene and sanitation have boosted the sales of baby shampoo and conditioners worldwide. Currently, EMEA dominates the global market for baby shampoos and conditioners, accounting for 36% of the total market share. However, APAC is expected to be the fastest-growing region during the forecast period, thanks to the increase in fertility rate and rising number of working women in the region.

The new market research report from Technavio provides a breakdown and analysis of the baby shampoo and conditioner segments by technology.

This market is witnessing surge in demand for natural and organic baby shampoo and conditioners. The growing awareness of the problems caused by synthetic products is leading to high demand for toxin and paraben free products for babies. For instance, some of the vendors who offer natural and organic baby shampoo and conditioners are Johnson & Johnson, Earth Mama Angel Baby, and Aveeno,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.

The non-medicated baby shampoo and conditioner segment dominated the market during 2014, accounting for around 82% of the market share. These products are offered in different colors and varieties, are lower priced, and can also be used as a body wash making them a popular choice among parents.

The leading vendors in the global baby shampoo and conditioner market include Beiersdorf, Johnson & Johnson, L’Oréal, and Unilever. This market is highly competitive with the presence of well-diversified international and regional vendors. The market is witnessing an increase in consolidations due to competition. The report anticipates a rise in the influx of private vendors in this market during the forecast period.

A more detailed analysis is available in the Technavio report, Global Baby Shampoo and Conditioner Market 2015-2019.

We can customize reports by other regions and specific segments upon request.

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