Shift towards low-calorie food and beverage to boost global sales of diabetic food by 2020

Renewable energy

 

This market research study offers a comprehensive analysis of the global diabetic food market by product (diabetic confectionery, diabetic bakery products, and diabetic spreads), and by geography (APAC, Europe, Latin America, and North America). Key vendors in this market are Fifty 50 Food, Kellogg Company, Nestlé, The Great Nutrition Company, and Unilever.

Technavio’s market research analysts estimate the global diabetic food market to grow at a CAGR of around 12% between 2016 and 2020. Diabetic food products are used primarily by individuals with type 2 diabetes mellitus as well as individuals who are not diabetic but want to consume these products as a precautionary measure. Diabetic food products contain limited amounts of simple sugars or digestible carbohydrates, complex carbohydrates, unsaturated fats, proteins, and dietary fibers. Europe is the largest market for diabetic food, accounting for 39% of the total market share. Factors such as increasing the prevalence of diabetes among individuals in the region due to obesity, physical inactivity, and unhealthy diets will propel the growth prospects of the diabetic food market in the region.

The new market research report from Technavio provides a breakdown and analysis of the diabetic food segments by technology.

“The consumers are becoming increasingly health conscious and prefer low-calories beverages such as juices, flavored water, and energy drinks over soft drinks and aerated beverages. Moreover, low-calories beverages help in regulating weight loss and controlling body weight. For instance, in 2013, a stevia-based syrup blend was introduced by Stevia Brands, which can replace high fructose corn syrup in beverages. This syrup is an all-natural liquid sweetener containing a combination of extracts, natural flavors, and thickeners. The introduction of such low-calorie beverages in the market will aid in the growth of the diabetes food market by 2020,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research

According to this market research report, analysts estimate that the diabetic confectionery market segment dominated the market and will bring in over USD 2 billion by 2020. But this market segment is expected to grow at a slow pace in the coming years. Even though the diabetic population is on the rise, the diabetic confectionery market is small and contributes only a small part of confectionery sales. Moreover, medical practitioners in Australia, Norway, the US, and the UK recommend self-control rather than consumption of sugar-free, diabetic products.

Segmentation of global diabetic food market by product type 2020

The key vendors in the global diabetic food market include Fifty 50 Food, Kellogg Company, Nestlé, The Great Nutrition Company, and Unilever. The market is extremely fragmented due to the presence of various large and small vendors that deal with niche segments. The vendors in this market compete in terms of price, quality, product differentiation, distribution, and promotion to gain maximum market prominence during the forecast period.

A more detailed analysis is available in the Technavio report, Global Diabetic Food Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

Other related reports: