The sex toys market in Japan was valued at more than USD 1,946 million in 2016 and is expected to surpass USD 2,640 billion by 2021, says Technavio.
Technavio has announced its latest market research report on the sex toys market in Japan, under its health and wellness portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like California Exotic Novelties, TENGA, and FUN FACTORY.
According to Sharan Raj, a lead analyst for health and wellness research at Technavio, “Vendors in the market are attempting to break out of the conventional perception of sex toys through the adoption of 3D printing. They are currently focusing on the development of products that combine design and functionality. These products are developed from unique concepts, combining aesthetics and mechanics with good quality material and are often shaped differently for a more discreet appearance.”
Consumers can print and purchase sex toys that are customized for their bodies. Several vendors provide couples’ sex vibrators, designed using 3D printers. Although this technology is still in the growing stage, it is likely to enter the mainstream due to the rising awareness through marketing promotions. Increased preference for online shopping is likely to accelerate the demand for customized sex toys in the global market during the forecast period.
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Growing use of vibrators for therapeutic purposes
With childbirth, the elasticity of vaginal walls reduces, which may affect satisfaction during intercourse. Even though advanced treatments and surgeries are available for these issues, they are cost-intensive and does not yield quick results. Doctors recommend sex toys such as genital vibrators for a therapeutic purpose to relax vaginal muscles. The increasing acceptance of vibrators for therapeutic purposes is translating to growth of the market.
Rapid growth of e-commerce
Marketing and sales of sex toys through online platforms open new avenues for vendors to improve their product availability and accessibility. Furthermore, the growing penetration of e-commerce is enabling vendors to offer a broader range of products to attract new customers and increase the potential customer base for these products. With the e-commerce industry growing rapidly, the availability and ease of purchase of every product category are also improving drastically.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Sex Toys Market in Japan 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Dental Floss Market 2017-2021
- Global Sexual Enhancement Supplements Market 2017-2021
- Global Teeth Whitening Market 2017-2021
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