The Air Freshener market in the US is expected to post a CAGR of 1.37 percent from 2013-2018.
London, 31 July 2014: TechNavio, an independent tech-focused global research firm, announced today the publication of its market research report on Air Freshener Market in the US, which cites aromatherapy and its psychological benefits as a major market growth driver.
Air fresheners are products that mask odors and emit fragrance. Air fresheners are composed of formaldehyde, petroleum distillates, aerosol propellants, and p-dichlorobenzene. High disposable income, the rising standard of living, availability of a variety of fragrances, product and packaging innovations, and increasing value additions are also fueling the growth of these products.
The need to freshen air and create a pleasant setting within minutes is arising in the fast-paced world. Apart from this, stress, which is inevitably a part of the modern lifestyle, is taking a toll on consumers. This has popularized the concept of aromatherapy, which is finding its way into air fresheners.
“The Air Freshener Market in the US is highly fragmented and competitive because air freshener is a low-involvement product. The campaigns ride on creating sensory experiences and ideal atmospheres rather than just doling out functional benefits,” says Faisal Ghaus, Vice President of TechNavio Research.
“Discounts, e-coupons, and bundling are promotional strategies used at the retail level, and companies are increasingly looking to innovative marketing tactics on top of traditional marketing.”
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According to the TechNavio report, growing disposable income is encouraging the growth of esthetically pleasing air fresheners that complement interior décor to create an ideal atmosphere and surroundings. Additionally, demand for luxury and designer air fresheners inspired by emotional connections and luxury experiences is encouraging further growth of the Air Freshener Market in the US.
To define the market conditions in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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