This market research report presents the segmentation of the global footwear market by product type (athletic footwear and non-athletic footwear), by demography (children, men, and women), by distribution channel (footwear specialists, internet sales, supermarkets/hypermarkets, department stores, and clothing stores) and by geography (APAC, Europe, North America, and ROW). The key vendors analyzed in this market analysis report are Adidas, New Balance, Nike, Puma, and VF Corp.
Technavio’s market research analysts estimate the global footwear market to grow at a CAGR of around 2% between 2015 and 2019. The increased influence of fashion is the primary driver for the growth of this market. Consumers prefer matching their footwear with their daily outfits. North America is the largest revenue contributing region to the global footwear market, accounting for 40% of the total market share. The main reason for this region’s dominance is the considerable shift towards healthy lifestyle, where consumers are making efforts to stay fit through walks and sports.
The new market research report from Technavio provides a breakdown and analysis of the footwear segments by technology.
“One of the interesting trends that the footwear market is witnessing is the increase in marketing initiatives by vendors. Celebrity-endorsed fashion, sponsoring sports teams, and attracting consumers through social media are some marketing initiatives adopted by vendors. For instance, during 2014, Adidas entered a 10-year sponsorship agreement with Manchester United for USD 1.13 billion for advertising their brand,” says Brijesh Kumar Chaubey, Lead Analyst, Consumer & Retail, Technavio Research.
The non-athletic footwear segment dominate the global footwear market, accounting for 62% of the total market share. Private labels such as White Stag and Faded Glory are popular in this category as they offer quality products at a relatively low price. The demand for non-athletic footwear is cyclical, hence vendors are making considerable efforts to increase revenue of this segment through offering discounts and bundling.
The leading vendors in the global footwear market include Adidas, New Balance, Nike, Puma, and VF Corp. The market is highly fragmented with the presence of well-diversified international vendors. There is an intense competition between these companies, enabling constant growth and innovations.
A more detailed analysis is available in the Technavio report, Global Footwear Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other related reports:
- Global Sports Footwear Market 2015-2019
- Childrens Footwear Market in China 2015-2019
- Athletic Footwear Market in the US 2015-2019
- Global Running Apparel and Footwear Market 2015-2019
- Running Apparel and Footwear Market in the US 2015-2019
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