- The key vendors in the ADAS market in North America 2015-2019 are Continental AG, Delphi Automotive plc, Denso Corp., Magna International Inc., Robert Bosch GmbH and Valeo SA
London, 03 August 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the ADAS market in North America 2015-2019. The growing concerns about automotive safety among consumers have resulted in high demand for advanced safety features in vehicles, especially for inexpensive cars. The automobile manufacturers expect that in the next five years demand for inexpensive cars will increase by about 20%. Hence, a consistent increase in demand for compact and mid-sized automobiles equipped with advanced safety features is expected to propel growth of the market. The ADAS market in North America 2015-2019 is expected to grow at a CAGR of 12.78% during the forecast period of 2014-2019.
The market is predominantly driven by the increasing demand for safety solutions, especially LDWS, ACC, rear-view visibility, FCW, and driver monitoring system. Moreover, stringent government regulations, which have been enacted because of the increasing number of accidents in North America, are also expected to propel market growth.
“Use of night vision system is important as it improves the vision of the driver and is intended to keep drivers, passengers, pedestrians, and motorcyclists safe,” says Faisal Ghaus, Vice President of Technavio Research.
“Thereby, to reduce the number of accidents at night with pedestrians and animals, NVS manufacturers are designing and developing advanced NVSs to enhance the safety of consumers.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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